- Design
- Website
- Video
Everfan Website
Opening frame: with sketchpad and bedsheet, mild-mannered landscape architect Scott Chastain fashions the prototype of his new identity and finest creation, Everfan! This business harnesses the colossal power of two noble traditions—college sports and superheroes—to offer logo capes in team colors. Scott’s originality and enthusiasm translate into a business model that’s all about having fun, dreaming big, and showing your team spirit as an Everfan. Because something happens when you put on a cape! www.everfan.com
The Challenge
Everfan approached Onyx with a fully-realized brand, product research, photos and logo. They needed a web design and product video that incorporated the pre-existing look and feel of their identity and collateral. Everfan also required a robust e-commerce portal that would make purchasing their products easy and fun. Their current licensing agreements cover Southeastern college football teams, but Everfan is actively pursuing nationwide opportunities so the website had to be scalable to accommodate other teams and global expansion. The client sensed a need for building an online community of Everfans, but they were uncertain of exactly how it would take shape.
The Design
Onyx created a clean, modern website design that showcases the products and lets the concept speak for itself. The homepage features scrolling photographs of kids and adults striking heroic poses in their Everfan capes, masks and powerbands while buttons immediately drive business to the shop and online community. Links to “Our Story” and “Our Mission” clarify the intent to transform customers from everyday sports fans into Everfans. Onyx developed a short video to visually communicate the concept with images and music that convey the fun and excitement of Everfan.
The Content
Customers have the option to shop by product or favorite team. Navigation is intuitive, and the shopping cart structure is clean and simple. The cart incorporates Drupal Commerce to calculate taxes based on zip code. Onyx created a charming online community in the EverCave, which invites Everfans to interact by posting their superhero identities and team affiliations. Blogs and tweets include origin stories, interviews, and the Everfan of the Month. The EverCave takes fandom to a new level by encouraging brand recognition through seamless social media integration.
The Results
The Onyx team was inspired to make a website as uniquely awesome as this client, and their web design is truly super. Stay tuned, Caped Crusaders, for the next heroic adventures of Everfan! Visit the site at www.everfan.com
