Metal Building Parts

Brand, Ecommerce Website

The Client

Onyx Group collaborated with Metal Building Parts, a start-up ecommerce company, to create a website that would help draw in new customers. MetalBuildingParts.com was conceived by a General Contractor and small business owner in Tallahassee who recognized a need for providing metal building components to those individuals not in the construction industry, also known as the do-it-yourselfers.  Metal Building Parts works directly with the manufacturer to ensure that the customer’s needs are met.

The Challenge

Metal Building Parts understands the importance of customer service and always delivers outstanding products. The challenge when building this website was that there were no other ecommerce metal building parts websites in existence. This website would be the first of its kind and it was important to make sure that it was easy to use and appealing. In this typically ho-hum industry, Onyx Group wanted to create an exciting experience for the user. To make the online experience effortless for the customer, the new website features a tool that calculates price on the fly. The user can click on a product and then enter the specifics for what they want including gauge, paint type and size and have the price calculated right there.

The Brand

It is important for a brand to pop and draw in the attention of the viewer. The bold text and the bright orange grab the attention of the viewer and leave them curious about what Metal Building Parts does. The brand is simple and sleek just like the building parts that are provided for the customer.

Website Design

The colors: The orange in the logo is meant to engage the viewer. It also represents the color of the construction industry. The Onyx graphic design team chose neutral colors that would make the orange be the main focal point of the website. The dark gray background color provides a quiet backdrop for the orange while the white text acts as a complimentary color.

The image: Nothing could be a more appropriate than to show images of roofing and wall panels. The background image for the website is a close up of roofing panels and the website itself has a slideshow of different wall panels and roofing panels. These images were chosen to create something appealing for people in the construction field, and to show them something new and exciting.

The Results

Onyx Group worked with Metal Building Parts to develop a one-off ecommerce website that handles complex pricing calculations to streamline the customer experience. The backend of the site can handle inventory management, sales reports and a customer database. The new brand and website have only recently been released, but so far have been well received. There will be more results to come!

Visit the Metalbuildingparts.com